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     Speaker
 
  Diderik Moerdijk

Diderik Moerdijk

FrieslandCampina Ingredients - DMV

Marketing Performance Nutrition

 

  Sponsored By

          Kerry

   
  Hosted By

   food ingredients first

           
           

Beyond traditional lifestyle nutrition: Moving with the times

Date: October 2nd, 2018

Time: 4pm (Amsterdam/Paris), 3pm (London), 10am (New York)

Duration: 25 minutes
Registration Support: webcastingsupport@inxpo.com
General Enquiries: Steafan@cnsmedia.com


Changing preferences of mainstream consumers in the US and Western Europe, often in the millennial age group, are creating new business opportunities for food and beverage brands. But they do not necessarily fall within traditionally defined market segments.

Consumer research consistently points to on-the-go convenience, the continued importance of taste, guilt-free indulgence and preference for healthy and natural products. The industry’s default response to these trends is to develop products with free-from claims and ‘natural’ credentials.

Is it missing an opportunity to step outside the confines of conventional market segmentation and come up with something more original, exciting and relevant?

Join us in this webinar to discuss how to address the opportunity coming from changing mainstream consumer preferences.


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