How McDonald’s has created a culture of real-time communication Registration

Start Date:2/16/2023

Start Time:12:00 PM EST

Duration:60 minutes

It’s not easy being a household name, especially when you’re looking after that brand’s reputation.

McDonald’s is the largest restaurant chain in the world, with some 40,000 restaurants all across the globe. It’s the archetypical fast-food chain, and its golden arches are one of the most enduring brand images out there.

This means that the brand gets written about a lot, but even news that seemingly has nothing to do with McDonald’s can have an impact. That’s why Sean deGroot, measurement & insights manager, has helped foster a comms culture to make sure key stakeholders are informed about any news that may impact the brand using a system of real-time alerts, ensuring no important story is missed.

Join Sean and NewsWhip CEO Paul Quigley for this exciting webcast, presented by NewsWhip, where you will get a look at the playbook of an iconic brand that had significantly advanced its efforts to collect and analyze data in real time, which has helped reshape and bolster the manner in which it communicates.

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SpeakerS

Paul Quigley

CEO

NewsWhip

Paul Quigley is cofounder and CEO of NewsWhip, the only real-time media monitoring platform that can predict which issues or topics important to your brand will resonate with the public today. NewsWhip has grown to be trusted by thousands of brands, agencies, and journalists to spot breaking news, unpack crises and issues, and better understand which stories are engaging audiences in over 80 countries. Paul is a winner of the Emerging EY Entrepreneur of the Year Award, the Eir Spider Awards, and the PRovoke Innovator 25.

Sean deGroot

Manager, communications measurement & insights

McDonald’s

Sean deGroot is a manager on the communications measurement & insights team for McDonald’s. He and his team are responsible for providing media intelligence, measuring the effectiveness of brand communications, and the active tracking of McDonald’s global reputation. He specifically leads out on robust workstreams centered around real-time media monitoring and issue reporting that are designed to keep key stakeholders aware of emerging and ongoing narratives that could impact McDonald’s business and/or reputation. Before McDonald’s, Sean was an analytics & insights manager for Disney within the Disney Parks, Experiences, and Consumer Products segment. His team served as the primary source for media intelligence, campaign reporting, and issue reporting for the segment. Work from his team was heavily relied upon for key moments in the company’s history including worldwide closure of Disney Parks in early 2020. Before Disney, Sean worked for various agencies in the Los Angeles area, gaining experience in community management, content strategy, and campaign reporting. Sean has more than a decade of experience with digital media with a heavy focus on data-driven research on consumer and media sentiment for some of the largest and most recognized global brands.