2021 State of the Industry

START DATE:10/27/2021

Start Time:2:00 PM EDT

Duration:60 minutes

Abstract:

The National Provisioner will present its State of the Industry Report in the October eMagazine, featuring expert commentary from across the industry. As a companion piece, we will speak with industry leaders as they further discuss the issues, challenges and opportunities that are most prevalent in the meat & poultry industry.

Attendees will come away with a better understanding of the issues facing the meat industry, from regulatory developments to consumer trends.



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Speakers

Beejan Mehrabani

Director of Market Research

National Cattleman’s Beef Association

Beejan Mehrabani is the Director of Market Research at the National Cattlemen’s Beef Association. The market research team helps enhance a range of Beef Checkoff funded work, by bringing strategic insights through survey and channel related data to the forefront as it relates to the food landscape and beef. Beejan has 7 years of Market Research experience, having conducted hundreds of studies. Topics have ranged from a variety of focus areas such as tracking consumer perceptions of beef, supply chain data analysis, consumer segmentation, and advertising evaluation. Prior to NCBA, Beejan worked for 20|20 Research, where he was Manager of Market Research for the agency working on a wide variety of products from consumer packaged goods to pharmaceuticals. Prior to market research, he also spent time as a flight schedules analyst at Frontier Airlines. Preceding his career at Frontier, he received his B.A from Creighton University in Omaha, Nebraska. Beejan loves living in Colorado where he golfs with his wife and enjoys the outdoors.

Jarrod Sutton

Chief Strategy Officer

National Pork Board

Jarrod Sutton is the chief strategy officer for the National Pork Board. In that capacity, he is responsible for reinventing and redesigning strategy to generate value for pork producers, processors, and customers, and to create an overall competitive advantage that drives global growth for the U.S. pork industry. He leads the organization’s efforts to identify novel problems and solutions by weaving together coherent sets of interdependent processes and structures, synthesizing ideas into business concepts and designs, and pursuing external alliances to support rapid prototyping. Jarrod is responsible for clarifying objectives and priorities for the National Pork Board and helping focus efforts around them.

Sponsors

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