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10X Your Digital Marketing Performance with Clinical Data

Date:2/2/2021

Time:1:00 PM EST

Duration:30 minutes




The evolution of digital media has radically changed how healthcare companies and consultants track and measure the impact of marketing and communication activities. But are you fully capturing and sustaining the value of your online presence in an effective and meaningful way?

Data fragmentation can make it difficult to use and understand your campaign performance. And, as legacy metrics founded on digital tools like cookies become obsolete, you will need to consider a new way forward to understand your marketing impact. The key will be patient-centric data. Datasets that capture the complete patient journey can enable your campaigns to target the right stakeholders with the right message at the right time. Visibility into clinical signals provides you with an unprecedented ability to truly attribute ROI to your campaign.

In this webinar, you will learn about the key factors that drive a successful campaign in today’s dynamic media industry:
   • Measurable KPIs derived from robust, patient-level clinical
      signals
   • Timely, reliable insights to help pivot your strategy and
      strategically allocate your marketing dollars

   • Break down data silos to paint a full picture of cross-
      channel campaign performance

If you're already registered for the "10X Your Digital Marketing Performance with Clinical Data" webcast, click below:

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Speakers

Bill Evans

Chief marketing officer

Komodo Health

Bill Evans is the chief marketing officer for Komodo Health. As CMO he is responsible for overseeing all corporate brand marketing and communications, as well as leading the integrated marketing efforts to drive awareness and demand for Komodo’s innovative portfolio of solutions. Prior to joining Komodo Health, Bill was the CMO for IBM’s Watson Health division, where he introduced and expanded IBM’s foray into healthcare while educating the market on the need and value of AI and data-driven solutions to transform the industry. Prior to joining IBM, Mr. Evans was the executive vice president and chief digital officer for team chemistry at WPP, leading the consolidated digital marketing business for Johnson & Johnson. Mr. Evans was responsible for driving strategic innovations, ensuring creative excellence, and leading the R&D of emerging technologies. Bill earned his BFA in Graphic Design with a minor in Jewelry Design from the State University of New York at New Paltz.
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