On Demand until June 25, 2026
Duration: 60 minutes
Abstract
One of the industry’s most dynamic functional markets involves “active nutrition.” Once the domain of athletes and hard-core workout enthusiasts, these products for pre-workout, performance and post-activity recovery now appeal to everyday consumers. That’s because active nutrition product ingredients and formulation benefits—including focus, energy, hydration and protein—all help busy individuals get through the day. Learn more about this market from the experts at Chicago’s Imbibe, a flavor supplier and formulator. Covering market trends and ingredient technologies are Imbibe’s Erin Smith, senior marketing associate; and Adam Johnson, associate principal scientist. Attendees will learn about:
- Growth in the ”active nutrition” market involving products formulated for before, during, and after an activity
- Examples of new products addressing key need states
- Trending ingredients used in active nutrition products
- Strategy and advice for formulators
 Adam Johnson Associate Principal Scientist Imbibe Adam Johnson is the Associate Principal Scientist at Imbibe, where he leads beverage innovation from initial concept and bench work through commercialization and manufacturing trials. With extensive experience developing a wide range of products, Adam specializes in carbonated soft drinks (CSDs), energy and pre-workout beverages, and juices. He holds a bachelor’s degree in chemistry from Washington University in St. Louis and a master’s in food science from the University of Illinois. Adam’s prior roles include product development positions at PepsiCo (Gatorade), Kraft Foods (processed cheese), and Weber Flavors.  Erin Smith Senior Marketing Associate Imbibe Erin Smith is Senior Marketing Associate at Imbibe, a leading flavor supplier powered by product development, based just outside Chicago. She specializes in content creation, copywriting, and campaign strategy, helping to shape and execute Imbibe’s multi-platform communications. Erin also leads event initiatives that engage and inspire CPG and foodservice brands as they build their innovation pipelines. She holds a Bachelor of Business Administration in Marketing from Benedictine University.
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