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Simple Strategies for Attracting and Retaining FIxed Ops Customers


Where:Right from your computer


Questions:Email [email protected]

With the pandemic still a threat to the business of dealerships everywhere, dealers have found success in shifting their attention to their fixed ops departments as a source of revenue. But how do you attract more customers to your service lane and ensure a safe and positive customer experience?

Aside from overhauling your entire operation and implementing expensive technology, there are simple strategies you can use no matter your current dealership management system. Auto/Mate’s Product Knowledge Expert, Mike Mallery, will guide attendees through these proven best practices for ensuring maximum fixed ops profits and happy customers.

Attend this webinar to learn how to:

  • Generate the right reports and choose the proper channels to reach out to the right service customers
  • Create a delightful service that leaves your service customers wanting to return for regular maintenance
  • Leave no stone unturned by examining often overlooked areas of profit for fixed ops departments

If you're already registered for the Simple Strategies for Attracting and Retaining FIxed Ops Customers webcast, click below:



Michael Mallery

Product Knowledge Expert

Auto/Mate Dealership Management System (DMS)

Michael Mallery is a Product Knowledge Expert at Auto/Mate Dealership Management System (DMS). In his 15 years of automotive experience, he has helped countless dealerships evaluate and optimize their processes to drive bottom line results.

Moderator: Jackie Charniga

F&I Reporter, Automotive News

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