On-Demand until April 13, 2023
Abstract:
Migratory patterns of beverage alcohol market share show that consumers are diversifying their drink choices. Yet, as the pandemic continues to impact the on-premise market, retail sales of beverage alcohol continue to rise. In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead. In this webinar, you will learn:
- What shifts took place in terms of beverage alcohol market share
- What impact the beyond beer segment is having on the category
- How the rise of alcohol-free products is changing the landscape
- Whether eCommerce solutions will continue beyond the pandemic
Speakers
 Nathan Greene Consultant Beverage Marketing Corporation Nathan Greene is a Consulting Analyst with Beverage Marketing Corporation based in New York. His work has included strategy, market research, and due diligence for clients large & small across the beverage industry. Nathan’s area of focus and expertise is the Beverage Alcohol market, with particular focus on the ever changing Craft Beer Market, which he has built a passion for as both an analyst and consumer. Nathan is graduate of Rensselaer Polytechnic Institute holding a B.S. in Industrial & Management Engineering with concentrations in Operations, Marketing, & Finance.  Carolyn Lemoine Alcohol Research Director Beverage Marketing Corporation Carolyn Lemoine is Director of Alcohol Research at Beverage Marketing Corporation, the leading supplier of research, consulting, and financial services to the global beverage industry. She is responsible for leading the company’s extensive alcohol research division through market reporting and directories that span the dynamic and evolving alcohol beverage categories.  Brian Sudano Managing Partner Beverage Marketing Corporation Brian Sudano is Managing Partner of Beverage Marketing Corporation. Mr. Sudano’s experience covers nearly the entire beverage industry, from energy drinks to wine, with special expertise in key strategic issues by virtue of varied industry experience and broad range of projects. Mr. Sudano manages several major clients, providing on-going strategic and market advise, while leading projects in strategic planning, market entry analysis and planning, sales/distribution, business modeling, brand repositioning and international opportunity assessment. Mr. Sudano is regularly quoted in leading global business publications, including The Wall Street Journal, The Financial Times, Forbes and The Economist. He has spoken at many beverage industry events, and is a contributing editor at Beverage Industry magazine.
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