Vehicle Electrification Accelerates

ON DEMAND until August 15, 2019

Duration:60 minutes


The global market for greater vehicle electrification has been given a jolt by the combined forces of more stringent vehicle fuel economy and emissions regulations, recent diesel-emissions scandals, continued incentivizing in some markets, and the increasing discussions around banning vehicles with internal combustion engines from some of the world’s biggest city centers. This webinar takes a look at recent electrification technical developments centered around improved energy storage, more efficient electric propulsion systems, better electrical and electronic systems engineering, and other more efficient vehicle concepts—all meant to improve vehicle affordability, efficiency, and range.

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Jim Harkins

Director, Engineering
DENSO International America, Inc.

Jim Harkins is director of the Electrified Systems Engineering Division at DENSO International America, Inc. (DIAM) located in Southfield, Michigan. He is responsible for DENSO’s Electric Hybrid Vehicle (EHV) components and Engine Electrical components and systems development in North America.

Harkins joined DENSO in 1996 as an application engineer, responsible for the development of starters and alternators for the Chrysler Group. In 1999, Harkins was promoted to senior engineer, where he introduced General Motors Co. and Chrysler Group LLC to DENSO’s segment conductor alternator series. Harkins was appointed to the position of staff engineer in 2001 and later advanced to manager of the Engine Electrical Engineering Department in 2004. In 2008, Harkins was promoted to senior manager of Engine Electrical Engineering Department, where he worked with North American automakers advanced idle stop start systems and eventually on EHV components.

In 2012, Harkins established DENSO’s EHV Department at DIAM to advance development for North American customers and facilitate localization. In collaboration with laboratories in Japan and Germany, Harkins established DENSO’s high voltage laboratory at DIAM, dedicated to power electronic, electric motor and electrified system development.

Prior to joining DENSO, Harkins worked on wire harnesses for Ford Motor Co., as an intern with Alcoa Fujikura in Allen Park, Michigan.

Harkins received his Bachelor of Science in Electrical Engineering from the University of Michigan-Dearborn in Dearborn, Michigan. He also holds several certificates for Japanese studies through the University of Detroit-Mercy in Detroit, Michigan. Currently, Harkins has been awarded several patents with other applications pending.

He is a member of the Society of Automotive Engineers, Engineering Society of Detroit and the University of Michigan Alumni Affiliate.

Paul Eichenberg

Manager and Owner
Paul Eichenberg Strategic Consulting

Paul Eichenberg has had 25 years working with Fortune 500 automotive suppliers, most notably eight years as the global VP of Corporate Development and Strategy for Magna Powertrain & Magna Electronics. As the Chief Strategist, Paul oversaw all strategic planning, product management and merger and acquisition activities. During his tenure at Magna, Paul successfully repositioned the business to focus on technologies for the optimization of the internal combustion engine, EV/Hybrid technologies, ADAS, and autonomous vehicles.

Paul manages his own automotive consulting firm called Paul Eichenberg Strategic Consulting. Paul’s clients include hedge funds, investment banks, private equity investors and automotive suppliers. For more information, go to

Frank Puschmann

Applications Engineer

Frank Puschmann studied Electrical Engineering at the OWL University in Lemgo, Germany, specializing in automation technology. For the past 10 years, he has been an applications engineer working on hardware-in-the-loop simulation at dSPACE‘s Engineering division in Germany, with a focus on power electronics, electric drives and electro mobility.



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Vehicle Electrification Accelerates
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