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MM+M DE+I Deciphered Date: September 23, 2021 Time: 12:00 p.m. - 3:10 p.m. ET The healthcare industry finds itself at a crossroads. Last year’s social protests, combined with the COVID-19 pandemic, exacerbated deep inequities in our healthcare system that have left too many with uneven access. Our industry has been touched by the national reckoning with racism to the extent that nearly every facet of marketing is taking a much greater interest in DE+I.
This summit convenes a range of stakeholders, in a unique roundtable format, to explore how the industry can affect progress in areas from hiring and retention to creative and executive pay.
Session 1 – Fireside Chat 12:00 p.m. - 12:30 p.m.
SPEAKERS Bryan Gaffin, EVP, Executive Creative Director, FCB Health New York Walter Geer, Executive Creative Director, Experience Design, VMLY&R Erica Hawthorne, Executive Director, Digital Media Strategy & Operations, Bayer Wallye Holloway, Managing Director, NY, Wunderman Thompson Health
Session 2 – Waiting on Action: How Long Will Our Raised Consciousness Last? 12:35 p.m. - 1:15 p.m.
SPEAKERS James Nicholas Kinney, Global Chief Diversity, Equity & Inclusion Officer/Chief People Officer, North America, Ogilvy Health Angela Williams, Associate Creative Director, Arnold Worldwide Maha Elashri, EVP, Chief Client Officer, Calcium Eric Jones, Senior Editor/Animator, Snow Companies
During the #BlackLivesMatter protests that emerged in the wake of the killing of George Floyd and other people of color, medical marketers were quick to issue statements, form committees and pledge longstanding commitment to DE+I-related issues. A year later, how many organizations have truly followed up on those promises? And have the gains been truly meaningful, or yet another layer of lip service?
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Session 3 – MM+M DE+I Deciphered Roundtables 1:20 p.m. - 2:25 p.m.
Attendees will have the opportunity to participate in two of the following discussions:
♦ Antiquated technology, healthcare deserts and treatment inequities: Creating meaningful connections to advance a modern healthcare landscape ♦ Stop Doing This; Do More of That: How to have Maximum Impact in DE&I ♦ Creating a Workplace Culture of Retention with POC (Hint: It’s Not All about Recruitment) ♦ “What’s DE+I About It?”: Advice for Managers in Addressing Diversity
Roundtables Moderated by
Session 4 – Designed with Equity in Mind 2:30 p.m. - 3:10 p.m.
SPEAKERS Stu Klein, VP, h/c practice lead, IPG Erica Hawthorne, Executive Director, Digital Media Strategy & Operations, Bayer Renee Austin, Global Head of Corporate, Current Global Amy Gomez, Senior Vice President, Diversity Strategy, Klick Health
As an industry, healthcare has historically been exceptionally mainstream-minded. In contrast with pharma’s specific treatments for specific programs, healthcare organizations have largely refrained from custom-tailoring their offerings to account for stubbornly change-resistant issues around health inequity. We share how the #BlackLivesMatter reckoning has prompted change.
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MM+M DEI Deciphered
Registration Is Closed
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