Recent Advances in Natural Colors for Beverage Applications


Duration:60 minutes


A review of primary natural color options for beverages with usage recommendations and a discussions of recent developments / improvements.

Learning Objectives:

  • Overview of natural colors currently used in beverages.
  • Regulatory considerations.
  • Technical considerations.
  • Recent developments in natural colors.


Jeff Greaves

Founder and Manager
Food Ingredient Solutions, LLC.

Jeff Greaves founded Food Ingredient Solutions, LLC. in 1999. With two BRC AA-rated plants in the US, FIS is a leading manufacturer of colors and antioxidants with more than 400 customers in over 20 countries. FIS is vertically integrated and with a complete color portfolio including numerous unique natural color offerings. FIS provides color matching, heat and light stability testing, and other technical support as needed to assist our customers.

Prior to starting FIS, Jeff was Sales Manager and General Manger for San-Ei Gen FFI, Japan’s largest color manufacturer. While there, he helped form a joint venture to establish vegetable juice color production in the United States. While at San-Ei, he also completed an M.B.A. and a Juris Doctor, cum laude, with a specialization in Environmental Law. More recently, he completed a graduate certificate program in nano-engineering.



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