Duration: 60 minutes
Abstract
Learn how to navigate IRA tax credits and incentives for Geothermal Heat Pump Systems. This session provides an explanation of how to leverage IRA Tax Credits up to 50% for the installation of geothermal systems for commercial building owners and 30% for homeowners. Understand how to maximize accelerated depreciation deductions and government rebates for nonprofit entities.
The IRA delivers good news as a vehicle that can reduce cost barriers and deliver accelerated ROI for efficient and sustainable geothermal heating and cooling systems.
In this session, the complexity of the IRA legislation will be simplified to learn how to take advantage of the geothermal incentives.
 Joe Parsons Sr. Marketing Sustainability Manager ClimateMaster, Inc. Joe Parsons brings an impressive four decades of HVAC experience, with a specialized focus on renewables and geothermal heat pumps.
Professional Experience:
ClimateMaster: Starting in 2018, Joe came on board as the Senior Product Manager where he played a pivotal role overseeing residential products and programs. By 2023, Joe further expanded his influence by transitioning to the Climate Control Group marketing team as the Senior Marketing Sustainability Manager, serving the ClimateMaster, ClimaCool, IEC, and Climate Craft brands.
He is passionate about building the sustainable growth of the geothermal heat pump industry through education and awareness programs. Joe actively contributes his expertise on topics such as the Inflation Reduction Act, decarbonization business case development, and collaboration with drilling industry professionals to promote adoption of geothermal solutions.
EarthLinked Technologies: Before joining ClimateMaster, Joe made significant contributions as the President and CEO of this Florida-based geothermal heat pump manufacturing powerhouse.
Industry Participation & Advocacy:
An unwavering voice for the geothermal industry, Joe's activities have spanned across standards-setting and advocacy organizations. He was elected to the Geothermal Exchange Organization (GEO) board of directors in 2014 and led as its chairman from 2016-2018.
As a pioneering member of NY-GEO, He is a founding member of NY-GEO and currently sits on its advisory board and is an officer and director of the California Geothermal Heat Pump Association.
Joe has twice served in leadership positions for AHRI as Geothermal and Water Source Product Section chair and board member.
A dedicated ASHRAE member since 1998, Joe is actively involved in TC 6.8 activities and has led the ASHRAE standards committee SPC 194 as chair multiple times. Additionally, he holds voting rights in the Canadian Standards Association, playing an instrumental role in the ongoing updates to the C448 bi-national standard.
Joe's advocacy extends beyond his official roles. He is driven to promote education on the financial and environmental benefits of geothermal heat pump technology and provide a clearly defined path to geothermal ownership and adoption.
Personal Touch:
Joe enjoys playing and collecting guitars, all things tech and spending time outdoors. He lives in Mustang, Oklahoma with his wife Diane and their feline son, Harper.
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