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New Rules of Patient Engagement in Social: 5 Case Studies

Date:11/12/2020

Time:1:00 PM EST

Duration:60 minutes



COVID-19 has changed the rules for engaging patients with chronic conditions. Some of these changes are temporary (we hope), but many look to be permanent. Several marketing and patient engagement strategies on social - born in response to the pandemic and running for the past 6 months - were so successful, many biopharma marketers have made them staples of their 2021 and 22 plans. On-demand access to medical expertise, digital-first approaches, patient activation in the home, digital adherence, and virtual events are here to stay - even in a post-vaccine world.  

To learn why and how, this webinar will center on 5 recent case studies that illustrate the new rules for engaging patients in social networks. Join us for an interactive discussion focused on proven solutions and grounded in the real-world patient experience:
    • Educating women living with endometriosis about how to prepare for and maximize telehealth appointments (AbbVie)
    • Bringing medical expertise home to masses of spondyloarthritis patients (UCB)
    • Driving adherence among MS patients facing questions about whether and how to continue treatment  (EMD Serono)
    • Improving outcomes through Online Pulmonary Rehab in COPD patients (Home Rehab Network)
    • Connecting vitiligo patients and doctors via interactive virtual events while in-person support groups are on hiatus (Global Vitiligo Foundation)
We will also share what recent patient survey data suggests about the future of telehealth in chronic care.

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Speakers

Eric Peacock

Cofounder and CEO

MyHealthTeams

Eric Peacock, cofounder and CEO of MyHealthTeams, is passionate about empowering people facing chronic conditions. MyHealthTeams is the largest and fastest-growing set of patient social networks in the world. Millions of diagnosed patients now rely on MyHealthTeams’ 37 condition-specific social networks for conversation with peers, practical advice, objective educational information, guidance on talking with doctors, and emotional support. Recognized for leading innovation in patient education and activation, Eric is often quoted in health industry publications, was honored as a DTC Innovator in 2019 and was named to PM360’s ELITE list in 2018. He has spoken at conferences such as SXSW, Cannes Lions Health, MM+M Transform, BIO, DIA, SCOPE and Digital Pharma. Eric previously worked closely with patient communities in his role at Perlegen Sciences, focused on understanding the genetic underpinnings of chronic conditions. He is a graduate of Stanford Business School and Harvard College.
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