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HFSS and beyond: How to engage consumers and buyers on healthier options

Start Date:12 AUGUST 2021

Start Time:11:00am GMT (London)

Duration:45 minutes

Abstract:

Health has rarely been more important. In the wake of the pandemic and with the government poised to crack down on high fat, salt and sugar items, healthy eating has been catapulted to the top of the agenda for many shoppers, brands and grocery retailers. The task now is to maintain momentum. How can we build on the current buzz and attention to create a healthier food environment for the long term?

For our latest webinar, we have brought together a fantastic panel of experts to explore how brands and retailers can work together post Covid and HFSS to make healthy food affordable, desirable and profitable.

Using exclusive new shopper research from consumer research platform Attest, we will delve into what motivates consumer decisions and investigate attitudes to healthy eating, labelling and the HFSS crackdown. We’ll discuss how to make healthy options a compelling business proposition for buyers and how to use ranging, merchandising and promotional strategies to help effect positive change.

Throughout, our experts will be sharing plenty of first-hand experience and behind-the-scenes insight. Plus, you’ll get the chance to put your questions to our panel.

Paid for by

Attest

Speakers

Julia Glotz

Moderator

Freelance writer and editor

Julia is a writer, editor and consultant specialising in food and drink, with 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor. As a freelance journalist, she contributes feature articles to The Grocer and other publications on a wide range of topics, including next-generation vending machines, soy use in the plant-based category and supermarket deli counters. For commercial clients, she conceives, commissions and writes branded content. She also runs training sessions on writing, editing and pitching skills.

Sarah Hollinshead

Head of Content

Attest

Sarah Hollinshead is Head of Content at Attest, a market-leading consumer insight platform. An experienced marketer Sarah's expertise lies across brand growth, marketing, PR and industry engagement. Prior to joining Attest, Sarah worked at RFI Group for over 5 years in various content and commercial roles, whilst also co-hosting their Global Digital Banker podcast.

Mark Perry

Head of Category & In-store

Weetabix Food Group

Mark has been with the company for over ten years, rising up the ranks of the business. Prior to his role at Weetabix, Mark worked in both the magazine and motor industry and was attracted to Weetabix Food Group for its big name brands and nutritional strength.

Angie Allgood

Chief Marketing Officer

SMASH

Angie joined SMASH as Chief Marketing Officer in March 2021. Before joining SMASH, Angie was Director of Digital & Community for Bite Back 2030 (a youth-led movement campaigning for a fairer food system) where she launched the organisation in social media with an impactful digital film and also developed their youth leader training programme. She has also led highly successful marketing and influencer campaigns at MySpace and Red Bull.

Barrie Saxby

Business Unit Director

Eatlean

With 20 years’ experience in the food and FMCG industries, Barrie is responsible for driving growth of the Eatlean brand across UK and international markets. At Eatlean, Barrie is a building a brand where the emphasis is on a health proposition that supports incremental changes for a positive impact on health and wellbeing. Barrie has considerable experience within the food sector having spent nine years working at Warburtons, including commercially leading their gluten-free business in top-line and profit growth.

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