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Don’t restart until you reset: Thinking differently about engagement

Start Date:7/14/2021

Start Time:1:00 PM EDT

Duration:60 minutes


In 2020, senior living operators completely altered engagement strategies and gained a deeper understanding of what drives residents’ feelings of joy, purpose and willingness to try new things. Now, many prospective residents are hesitating to move in as they re-evaluate their own definitions of well-being and sense of purpose. Before we start filling activity calendars and returning to previous norms, let’s pause and redefine true resident engagement: A personal and purpose-driven journey that keeps residents connected to the things they cherish while supporting their well-being.  

Resident engagement geek and strategist Sara Kyle and agent provocateur Bob Kramer challenge the engagement norm and introduce a framework for a more expansive engagement strategy that could move your engagement programs from cliché to a true competitive differentiator. They will provide the guidance and tools you need to start your engagement revolution today.

Attendees of this webinar will:
  • Discover the three reasons that the engagement programming on which you’ve relied no longer will work
  • Learn the five steps for creating a roadmap to build a more sophisticated and effective resident journey experience
  • Explore the variety of measurements you can use to determine whether your new strategy is working
  • BONUS: Create a compelling message to help you sell your leaders, residents and families on a new engagement model

By attending this program in its entirety, you can earn 1 CE credit!

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Speakers

Bob Kramer

Founder and fellow of of Nexus Insights

Co-founder and strategic adviser of the National Investment Center

As the co-founder, former CEO and current strategic adviser of the National Investment Center for Seniors Housing & Care, and now the founder and fellow of Nexus Insights, Bob Kramer is broadly recognized as one of senior living’s most influential and high-profile thought leaders and connectors. With more than 35 years of industry leadership, he has earned the reputation of “agent provocateur” in the seniors housing and care industry.

Sara Kyle

Founder

LE3 Solutions

Sara Kyle holds a Ph.D. in kinesiology and is the founder of LE3 Solutions, which is a driving force behind instituting whole-life well-being for older adults in all living settings, focused on engagement of the body, mind and building community delivered through intentional programs and innovative solutions.
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