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How top marketers drive ROI with their webinar programs

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Matthew Ley is the President and Co-Founder of Canada’s largest Webinar and Virtual Event Provider The Streaming Network. In this Demand Metric webinar he will be sharing insights from over 13,000 webinars and conversations with top performing webinar producers so that he can share the secrets getting more return on investment from your webinar program. With webinars being regarded as a top 3 demand generation tactic for B2B marketers across the globe driving sales ready leads and growing pipeline is what Matt and team work on every day with their customers. In this webinar he will outline:
  • The Anatomy of a successful webinar program
  • How to improve and measure engagement
  • How to draw straight lines between webinar participation and pipeline growth

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