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The Big Pivot: From Face-to-Face Events to Digital Engagement

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What if we told you bringing people together isn’t out of reach? If you’ve postponed or cancelled a live event, don’t miss the opportunity to create an engaging moment—by going digital. 
Face-to-face events and digital engagements are cut from the same cloth - different modalities with the same objective. In this live broadcast, you’ll hear from industry veterans on how to harness your expertise and pivot from in-person without compromising your business objectives. You’ll learn:
  • How to prepare: key considerations to help you develop a comprehensive digital event strategy
  • The top 5 potential pitfalls and how to avoid them
  • How to choose the right technology: the questions you need to ask  
  • Why you should consider digital engagement beyond this moment in time 

If you're already registered for the The Big Pivot: From Face-to-Face Events to Digital Engagement webcast, click below:



Fallon Cryer



Passionate about keeping business human, Fallon specializes in growth-oriented enablement and human-centric communications. She has 15+ years diverse, global experience as an executive with some of the world’s largest brands, including Microsoft, Infor, NTT & DXC Technology.

Steve Boyce



Driven by insatiable curiosity, an abundance mindset and a relentless focus on client success, Steve is constantly pushing for creative ways to drive better business outcomes, faster. He specializes in using data-driven insights to create highly effective stakeholder engagement strategies. Steve has 25+ years’ experience advising leading brands on business strategy, digital transformation, multi-channel marketing, and his latest passion, “Brand TV.”

Gary Vlk

Executive Vice President

One Smooth Stone

Gary has been instrumental in the evolution of producing meetings to address organizations’ event and marketing challenges, leading them from strategy through execution. Gary has the rare ability to lead logistically and technically complex programs, while also remaining a calming influence on those around him. He is a recipient of an ExAward from Event Marketing Magazine for best corporate virtual event. 

Mark Ledogar


One Smooth Stone

Mark guides the vision, focus and talent of One Smooth Stone, a PRA event and communication agency, to ensure all three dimensions of human interaction, including knowledge, emotion and action, are central to the face-to-face and digital engagements that One Smooth Stone produces on behalf of its clients. Mark contributes his hands-on leadership to many client programs through expertise in strategic and creative message development, presentation delivery and performance, team leadership and on-site execution.
The Big Pivot: From Face-to-Face Events to Digital Engagement
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