Offense is the Best Defense: Keep your Customers from Shopping Elsewhere


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Did you know that on average over 46% of your customers choose not to come back to you for their next purchase? And 13% of them are buying the same brand you sell from another dealership?


It doesn’t have to be this way. You already have the power to prevent your customers from making their next purchase elsewhere. And what’s more, you have all you need to attract additional active shoppers in your area.


In this webinar, you will learn how easy it is to use the treasure trove of behavioral data you have to:

  • Predict who’s ready to buy so you can reach them before your competition does
  • Figure out when old leads from years ago begin shopping again
  • Track your customers’ habits to figure out which vehicles, products and services are most relevant to them
  • Continuously stay top-of-mind with each customer throughout their vehicle's life cycle


Jon Petron

Vice President Of Advanced Services, Outsell

Jon brings 20 years of experience effectively implementing dealer and sales channel marketing programs for companies like Toyota, Polaris Industries, Carrier, Caterpillar and DuPont. At Outsell, Jon manages a talented group of digital marketing professionals who make up the Client Success and the Production, Analytic and Content Services teams. Jon oversees advanced services through the Outsell Fuel customer engagement platform, and his teams work in partnership with all Outsell functional areas to on-board and manage industry leading programs that deliver results and maintain a high standard of quality.

Prior to Outsell, Jon led digital and channel marketing programs at BI Worldwide, Polaris industries, Saatchi & Saatchi, and BBDO.

Craig Vore

Insights Manager – Strategy & Optimization, Outsell

Craig is responsible for driving campaign and product strategy for Outsell. He specializes in leveraging data and predictive models to produce great consumer experiences that improve marketing performance for dealers. Craig was recently named a “Star of MarTech” finalist from Direct Marketing News and continues to bring in various industry awards from the likes of Digiday, The Web Marketing Association, and others.

Moderator: Dave Versical

Director of Editorial Operations
Automotive News Group

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