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How to measure ROI with video

Start Date:6/24/2021

Start Time:11:00 AM HKT

Duration:60 minutes

Abstract:

Video popularity was on the rise before the pandemic, and now it has accelerated even more. Now, the next step is to know what key performance indicators to keep an eye on when planning your video communications strategy. And how do those KPIs relate to your return on investment? How do you know if your video efforts are bringing in revenue? During the 1 hour webinar, you’ll learn: What are the key performance indicators you need to know Measuring your video efforts performance Learn from real-life examples of leading Brands using video to engage more effectively with their target audiences. How do you calculate your return on investment? SPECIAL: 15 mins Yoga & Align (Relax those tenses muscle knots!) As we adjust to a whole new way of working, we want to help you boost your immune system and keep your mind from going into overdrive. Hence, we decided to reward you with a 15 mins stretch exercise with certified Yoga instructor Ching, Fly Fitness. No mat needed.

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Speakers

Lauren Stephenson

Global Head of Marketing

Shootsta

Lauren is an experienced collaborative leader and strategic B2B Marketing & Communications professional. She has worked in start-up tech environments in Europe and the APAC region. Currently based in Sydney, she brings years of international experience and a passion for leading successful marketing teams that drive business growth.

Christine Pang

Regional Marketing Manager

Shootsta

Christine Pang is a seasoned Marketer the in retail and technology market, based in Singapore. Christine joined Shootsta focusing on marketing strategy, campaign execution, and lead generation development across Asia. Before joining Shootsta, Christine held multiple marketing and communications positions in the retail and technology sector, including Airbnb and Marina Square.

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