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CMO Innovation Series Day 1: Industry Case Studies

Start Date:5/10/2020

Start Time:10:00 PM EDT

Duration:60 minutes


Integrating Martech: Creating Connected Experience with Emerging Ecosystems

In today’s challenged scenario, CMOs in the region need a diversified growth. Interconnected shifts in the technological landscape and the consumer behaviour are changing their work environment with added pressure from driving enterprises transformation, ensuring data security and implementing cost-efficient technological innovation.

How have leading CMOs from the region achieved sustainable growth using martech cost efficiently? Listen to a combination of case studies from CMOs and technology partners.

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Natasha Salleh

APAC Education Lead, Agency & Channel, LinkedIn


Natasha manages the regional coordination of education strategy & alignment across organisations to deliver programming with high quality in APAC. Since Dec 2018 till date, she has trained 1,794 agency professionals, channel partners & direct clients to drive sales and adoption of LinkedIn Marketing Solutions.

Wan Saifulrizal Wan Ismail

Chief Executive Officer

Prudential BSN Takaful Berhad

Wan has extensive experience in the Malaysia’s insurance and takaful industry. Wan joined Towers Watson in September 2011. Prior to joining Towers Watson, Wan was the Deputy Director/ Actuary in Insurance & Takaful Supervision Department of Bank Negara Malaysia (BNM). With more than 11 years experience in insurance industry, where 9 of this was in supervision of insurance/takaful companies, he has practical knowledge of various aspects of insurance/takaful operations.

Gautam Balakrishnan

Chief Marketing Officer & Country Director (SG & MAS)

Tata Projects

Gautam Balakrishnan, a member of the Tata Administrative Service (Batch of 2001) is the Chief Marketing Officer for Services SBG and Country Director for Singapore and Malaysia at Tata Projects Ltd (a proud member of the Tata Group in existence since 1968 with annual revenues exceeding US$1.2 Billion). Previously Gautam was Vice-President & Head Smart Cities for TPL (Aug 2015 – June 2019). In his new role Gautam will focus on bringing TPL’s proven excellence in rendering global services (in 44 countries presently) to APAC with specific emphasis on Singapore, Malaysia, Indonesia, Vietnam and Thailand. The relentless search for talented solution partners continues with Gautam adding APAC based companies to the list of TPL partnerships. With innovative solutions for ISV (Industry Service Verticals) like logistics, post, supply chain, rural delivery systems and smart agriculture, TPL’s Services BG is poised to harness the next level of growth that will come from smart enablement of traditional.

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