10:05-10:45 EDT Technology and the Customer Experience Group events as we know them are gone, so what does that mean for hotels? The panel will provide a look at what the new normal for meetings and group events might look like—from reimagined F&B to making the most of event spaces—and how to capitalize on the changes.
10:45-10:50 EDT Break
10:50-11:30 EDT Smart Marketing There’s a fine line between keeping your company or property top of mind and being insensitive to what potential guests are dealing with, but make no mistake, marketing still should be a vital part of a hotel’s strategy. Find out when what your message should be, who your audience should be and more, including how to incorporate your cleaning process as a selling point.
11:30-11:35 EDT Break
11:35-12:15 EDT Recharge your Revenue Management Revenue management is the name of the game during the recovery, and every dollar counts as the hotel industry starts to pull itself out of the hole created by COVID-19. These best practices for a “new normal”—including how you can use hygiene to hold onto rates—will put you ahead of the competition as bookings pick up.
12:15-12:20 EDT Wrap Up
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