Log In Now!

CMO Singapore Innovation Series: Digitizing Business Continuity and Transformation With Effective Technology and Integration

Start Date:7/21/2020

Start Time:10:00 AM SGT

Duration:60 minutes

Abstract:

As we embark on our enterprise transformation journey post-pandemic, focus is shifting new customer touch points, diminished spending power, ever growing importance of online influencing an marketing techniques.

All these are to be achieved by marketers within a curtailed budget.

These new norms of marketing will test the true resilience of brands and their ability to scale with the rise of new automation technologies to predict, analyse and retain marketing edge, cost efficiently.

Questex presents the CMO INNOVATION SERIES WEBCAST to help you gain new insights on how to expand your customer reach, communicate and deliver value-added offerings at the webcasts.

Not registered for the "CMO Singapore Innovation Series: Digitizing Business Continuity and Transformation With Effective Technology and Integration" webcast and interested in signing up? Click below:

Register Now!

Speakers

Filippo Stefanelli

Chief Marketing Officer

StashAway

Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. He lectures at University and in seminars on brand positioning, promotional strategies, and effective communication.Filippo holds a Global Executive MBA degree from INSEAD, an MS in Management Engineering and a BS in Telecommunication Engineering from Politecnico di Milano.

Kushal Manupati

Head of Performance Marketing & CRM

Zilingo

A digital first marketer pioneering digital transformation across multiple industries. Passionate about harnessing data and marketing technology to drive acquisition and retention. Currently heading the digital marketing team and owning the Sales and Marketing Technology stack at Zilingo. Setup the foundations of CRM operations at Uber for APAC and built a global centre of excellence to drive growth and retention of users on the app/platform for Shopee. Prior to that, successfully implemented Omni-channel Tech infrastructure for various healthcare companies in the USA.

Tay Guan Hin

FOUNDER/GLOBAL CCO

TGH COLLECTIVE PTE LTD

Guan is a seasoned creative change leader who marries his creative communication development to deliver superior change business results. His forte is bringing to life brands via story-telling and creative to build larger than life brands. For over 25 years, Guan Hin has transformed and changed global brands like Shell, Johnson & Johnson, Abbott, and Lux by developing an array of integrated creative business solutions that contributed to the growth in as many as 12 key markets. He worked in the Global Advertising agencies Leo Burnett, Grey, Saatchi & Saatchi and J Walter Thompson where he framed the communication agenda to address business challenges by connecting with different global consumers with different cultural insights to deliver a roadmap of innovative solutions that fuel exponential growth. A profound collaborator, alchemist of creative success in a team, he creates on all media and is always matching digital or social media platforms with insightful data, staying true to the DNA of any brands.

Email Address

Password

Forgot Password?

If you receive an "Already Logged In" message, wait 1 minute before re-entering.


Terms Of Use | Privacy Policy | Computer Tips | Login Help

By logging in, you agree to the Terms of Use and Privacy Policy.

┬ęCopyright 2019. All rights reserved.