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Digital Innovation: Innovative Digital Content Marketing in The Next Normal – How the WHY Informs the WHAT

Start Date:10/22/2020

Start Time:11:00 AM EDT

Duration:25 minutes

Abstract:

Thursday, October 22
 
11:00am EDT
Digital Innovation: Innovative Digital Content Marketing in The Next Normal – How the WHY Informs the WHAT
Patrick Bernardi

11:30am EDT
The Alchemy of Digital Innovation: Turning Stories into Gold
Annemarie O'Brien

12:00pm EDT
Fireside Chat: Digitize your Customer Experience Strategy
Lori Schulman • Garima Mehta

2:00pm EDT
Content and Media: How Healthy is Your Brand? Your Social Media Analytics Can Tell You
Wendy Suljak

2:30pm EDT
Panel: Understand How Digital Strategy Can Reinforce Brand Online Presence
Kavi Vyas • Dan Levitt • Alex Azevedo • Morgan Amsler

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Speakers

Patrick Bernardi

Chief Marketing Officer and Senior Vice President

HuFriedy Group

Patrick serves as Chief Marketing Officer and Senior Vice President at HuFriedyGroup, a world leader in the design and manufacture of dental instruments and infection prevention products. In this role, Patrick is responsible for directing and managing the global brand marketing function, including brand strategy, digital customer engagement, content marketing, distributor demand generation, public relations, CRM and creative services.

Melissa Byrd

Senior Franchise Director

AtriCure

Melissa has 18 years in medical device marketing, throughout which she’s been digital marketing champion. She leveraged her clinical background in patient care to develop several direct to patient programs, in addition to traditional product marketing and market development.

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