Start Date:3/15/2021
Start Time:2:00 PM EDT
Duration:220 minutes
2:00pm ET | Introductory Remarks
- Tim McLucas, VP & Market Leader, Hospitality Market, Questex
- Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo
Break
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2:10pm ET | State of the Industry
Join us for an update on the tea industry in North America. How have the past months impacted us and what trends should you be paying attention to.
- Shabnam Weber, President, Tea & Herbal Association of Canada
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Break
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2:30pm ET | Let’s Rethink How We Train New Employees
The most consistent and pervasive need that retailers have brought to World Tea Expo for 15+ years is affordable training for new employees. Even minimum wage, part-time staff need to be able to speak competently and confidently with customers. They need to know more than the difference between green and black tea; they need to know how to make a sale. Let’s consider how this can be done without costing thousands of dollars and hundreds of hours.
- Babette Donaldson, Founder, Tea Sippers Society
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Break
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3:00pm ET | Keeping Your Business Immune by Harnessing the Power of a Different Approach
Currently, everyone is scrambling to navigate through times that are consistently shifting. Rona has some tangible answers that can help you prosper through them. Don’t miss this presentation on partnership marketing with a Q&A to follow.
- Rona Tison, Exec. Vice President- Corporate Relations & PR, ITO EN
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3:30pm ET | How to Turn Your Tea Passion Into a Business
You can make money doing what you enjoy and you should. In this presentation Emilie Jackson, MS will talk about how she came into tea and how she turned her passion for health and wellness, culture, and tea traditions into a successful business.
- Emilie Jackson, Owner, Emilie's French Teas
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4:00pm ET | Controlling Your Tea's Infusion Without the Mess
Ever wonder how to get the perfect tasting tea on the go? Until now, your options were limited. You could settle for bitter tasting tea or make a mess trying to remove your tea bag or infuser from the boiling hot water. And then what do you do with that leaky tea bag, and how can you save it for later to re-steep? That is exactly how Menna came to life. Menna is a patented tea infuser that allows you to control the flavor and intensity of your tea, at home or on the go, by simply turning a ring on the outside of the bottle. No mess, no stress. Just the perfect tea every time.
- Orit Eisenberg, President & CEO, Menna Life
- Natalie Ben-Zur, Vice President & COO, Menna Life
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4:30pm ET | Tea Tycoons
What is Tea Tycoons? A new program to celebrate and honor emerging small businesses producing innovative products for the global tea industry. Three winners will be declared for categories that include: Innovation (dynamic, new idea, method, or device that demonstrates clear value for tea industry), Green/Sustainability (focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs), and Unique Customer Engagement (company creates a fresh approach to client relationship with its customer base to foster brand loyalty and awareness).
- Angelica Palladino, General Manager, Four Seasons Hotel
- Babette Donaldson, Founder, Tea Sippers Society
- Eve Hill Angus Restaurant Critic, Writer
5:00pm ET | Perfectly Paired Scones and Tea
Nothing goes better with the perfect cup of tea than a made from scratch, freshly baked scone. You’ve never tasted scones like this before. Since it's Happy Hour, we will be chatting about It’s 5 O’clock Somewhere Scones that perfectly complement the robust flavors of loose-leaf tea that we all enjoy. We’ll be sharing information on choosing perfectly paired flavors like Apple Bourbon Scones with Bourbon Black Tea, Bailey’s Irish Cream Scones with Bailey’s Green Tea, and Strawberry Champagne Scones with Strawberry Champagne White Tea. Sell more tea by making it an experience and make every experience a tea party!
- Erika Shanoff, Owner, Erika's Tea Room and Gifts, Inc.
- Leila Shanoff, Owner, Erika's Tea Room and Gifts, Inc.
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Faith Bailes
Conference and Content Manager for World Tea Conference & Expo
Questex
Tim McLucas
VP & Market Leader, Hospitality Market
Questex
Shabnam Weber
President
Tea and Herbal Association Canada
Babette E Donaldson
Owner
Tea Sippers Society
Rona Tison
E.V.P of Corporate Relations & PR
ITO EN (North America) INC.
Emilie Jackson
Owner/Emilie's French Teas
Centered Spirit
Orit Eisenberg
Owner
Menna Corporation
Natalie Ben-Zur
Vice President & COO
Menna
Angelica Palladino
General Manager
Four Seasons
Eve Hill Agnus
Writer, Restaurant Critic
Erika Shanoff
Owners of Erika’s Tea Room
Erika and Leila Shanoff
Leila Shanoff
Owner
Erika's Tea Room & Gifts