Event ROI – Tips for Sponsorship & Monetization

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Start date: 9/15/2021
Start time: 1:30 PM EDT
Duration: 60 minutes
Every event planner and marketer has different goals in hosting events or sponsoring ones, from lead and pipeline generation to driving community engagement and connections. The only way to determine if those goals are reached is DATA! 

During this session, industry experts will provide tips on how to use data to maximize sponsorship ROI from the perspective of event planners and event sponsors. 

For event planners:
  • How to manage sponsorships?
  • What event data and insights can be leveraged to prove event ROI to sponsors?
  • How to develop cross-channel sponsorship packages? 
  • How to extend the sponsorship value beyond the live days of the event?
For event sponsors:
  • What questions to ask event planners?
  • How to choose the right sponsorship package?
  • How to extend your reach and realize value beyond the live days of the event?


Ben Chodor



Always one to think outside of the box, Ben Chodor has established himself as a pioneer of online communications through interactive & streaming content. He is a leader with 20+ years of experience in enterprise communications, social video, and digital health. As President of Notified, the world’s only communications cloud for events, public relations, and investor relations, Ben continues to transform the way people connect and share information. Together with his team of 1,500 employees representing 17 different countries, Ben works to consistently raise the bar when it comes to virtual, hybrid or in-person events as well as public relations, and investor relations. Previously, Ben served as Co-Founder & CEO of Happtique, the first digital health mobile application marketplace. He was also Founder & CEO for digital media and webcasting company Stream57, and the former Global Head of Streaming & Virtual Events at InterCall. Ben acts as a mentor for startup accelerator Blueprint Health, is an active investor and board member for digital startups, hosts the podcast Insights with Ben Chodor, and is a frequent speaker on digital media and technology. Ben is the author of Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience, a new book that provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes. When not working in one of his many business roles, Ben enjoys spending time with his family, boxing, yoga, traveling and training for his first triathlon

Sophie Holt

Managing Director


Sophie is an experienced event marketer, having worked with a number of respected organizers specializing in launch events. Over her career, she has launched 11 trade and enthusiast events in sectors as diverse as healthcare management, AI and gaming. Sophie has first-hand experience in the power of customer insight to shape event strategies that deliver sustainable growth. She is passionate about the role of customer experience in the future of exhibitions. She leads the operational teams at Explori and regularly authors white papers and shares insight with the industry at conferences around the world, including the Global Visitor and Exhibitor Insights Reports for UFI and SISO. Prior to joining the exhibitions industry, Sophie worked in corporate events, with a number of well-known brands including Avon Cosmetics and Toyota. Away from work, Sophie is an avid traveler, having ticked off many “off the beaten track” destinations including Djibouti, Turkmenistan and El Salvador.

Robb Lee

Chief Strategy Officer


Katie Creaser



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