Winning at the Shelf in the New Dynamic Demand Era

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Start Date: 31 MAY 2022

Start Time: 8AM PT / 11AM ET / 4PM BST

Duration: 60 minutes


A great grocery reset is underway worldwide. Volatile marketplace conditions, shifting consumer demand, e-commerce growth and new regulations such as HFSS, have increased the complexity of the grocery industry. The dynamic demand era is here, and it is forcing grocers to rethink fundamental retail processes such as assortment and space planning.

Join experts from global grocery and CPG leader Symphony Retail AI and a top analyst from RSR Research as they share a unique perspective on what it takes to serve shoppers and win at the shelf in the dynamic demand era . During this informative and forward-looking webinar, they will reveal the following:

  • Dynamic demand defined and what’s next for consumer disruption 
  • A new category planning maturity model benchmarking tool to help grocers understand their competitive position.
  • Assortment and space planning best practices to increase speed and improve the accuracy of strategic decisions.
  • Fresh perspectives on why the new normal in grocery is no normal.
  • What grocers get right – and wrong – with AI category planning.

The grocery industry has never been more complex, and the stakes are high to get planning processes right to keep pace with change, grow sales and margins and outpace the competition. Register for this webinar to learn more and position your organization for success in the dynamic demand era. Reserve your spot today!


Cheryl Sullivan

GM & Chief Product Officer

Symphony RetailAI

Cheryl leads product strategy and marketing for Symphony RetailAI. With over 25 years of experience in Retail and FMCG industry, she has a proven track record of business innovation to solve problems and modernize processes. Before joining, Cheryl was President & General Manager for DemandTec and the Chief Strategy & Marketing officer for Revionics. Previously, Cheryl had senior leadership roles at Oracle Retail, Spectra Marketing, i2, Intactix, Nielsen, ems, and Miller Brewing.

Brian Kilcourse

Managing Partner


Brian is a managing partner at Retail Systems Research LLC (“RSR”), a company focused on helping companies develop winning strategies with its industry leading research focused on the extended retail industry. Before co-founding RSR in 2007, Brian was President & Chief Executive of Retail Systems Alert Group, a B2B media company focused on the retail ecosystem. Brian was the SVP & CIO at Longs Drug Stores, a $5B enterprise with markets in the U.S. West Coast and Hawaii, from 1993 through 2002.

Mike Troy

Sr. Director, Content & Thought Leadership

Symphony RetailAI

Mike is a veteran publishing industry professional who leads content creation at Symphony RetailAI. He provides fresh perspective and analysis on issues affecting retail and consumer goods companies and the transformative role of advanced technologies to create enterprise and customer value. Prior to Symphony Retail AI, Mike spent 30 years in B2B retail and CPG trade publishing, holding key editorial roles with Progressive Grocer, Retail Leader, Chain Store Age, Retailing Today, Discount Store News and Drug Store News.

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