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How to Leverage Data to Drive PR, Content Marketing and Demand Generation Outcomes

Start Date:12/8/2022

Start Time:1:00 PM EST

Duration:60 minutes

Abstract:



As modern PR professionals, we now have access to a wealth of data available at our fingertips. But how are you ensuring that you're maximizing its value and communicating your insights in a way that's actionable for other departments within your organization?

With the speed at which information travels, are these same analytics also enabling you to be proactive in identifying risks and opportunities for your brand?

Join us for this webinar to learn how you can break down data silos and:
  • Better identify whitespace for brand messaging and PR outreach
  • Inform content and demand generation strategies with your analytics
  • Translate your outreach and campaigns into revenue generating programs
  • Democratize insights that add value to your team and organization

Not registered for the How to Leverage Data to Drive PR, Content Marketing and Demand Generation Outcomes webcast and interested in signing up? Click below:

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Speakers

Mark Nardone

CMO

PAN Communications

Mark Nardone is the Chief Marketing Officer of PAN Communications, a global B2B integrated marketing and PR firm with more than 200 employees. He leads the firm's strategic focus across all growth initiatives including brand marketing and business development. With a keen focus on using data to guide decisions, he is passionate about intersection of customer experience, revenue, and growth through successful marketing. Mark is the driving force behind the agency’s NXT Stage approach, allowing the firm to offer personalized services and integrated strategies that align with a brand's awareness opportunity. Mark’s knowledge sharing extends into thought leadership opportunities with Harvard’s Expert-in-Residence Program, MassChallenge, INBOUND, DX Summit, Heinz Marketing Radio and more.

Harvey Rañola

Global head of media intelligence

NetBase Quid

Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.

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