The Beauty of GenAI for Retail

Sancha Norris currently leads Generative AI Marketing at Intel’s Data Center and AI Business Unit, leading a companywide taskforce. As a self-professed data geek, Sancha is passionate about helping companies use AI to achieve better outcomes. She has led product marketing for several data analytics companies using AI/ML, including fraud management at CyberSource/Visa, AI operations analytics at HPE, and endpoint security at Malwarebytes.

Sancha has a B.S. Chemical Engineering degree from University of Pennsylvania and an MBA from Kellogg Graduate School of Management at Northwestern University.

Brian launched his career at Apple, where he spearheaded key projects for iPhone and Intel Mac, securing patents for his work. He founded Avot Media, a video transcoding platform used by Warner Bros, which Smith Micro later acquired. Transitioning to investment, he contributed to 13 investments and acquisitions at Turner Media. Currently, as Co-Founder and CTO of Iterate.ai, Brian leads the development of the Enterprise AI platform Interplay, advancing digital innovation for prominent US retailers and brands.

Ekta Chopra, Chief Digital Officer E.l.f.Beauty- Bringing over 25+ years of technology experience from private equity and retail companies, Ekta joined e.l.f. Beauty in January 2016 as the Chief Digital Officer. She spearheads the digital transformation at e.l.f. Beauty covers eCommerce, engineering, data ecosystems, enterprise applications, security, Metaverse Web 3 technologies, and, notably, the development of AI-driven products. Ekta's leadership has been instrumental in expanding e.l.f. Beauty's digital presence worldwide. Her journey to e.l.f. began at the James Irvine Foundation, where she crafted and executed a successful technology strategy for their investment portfolio, focusing on enterprise applications, cloud transformation, and initiating partnerships with leading Silicon Valley brands. Before joining e.l.f., Ekta was the Vice President of Technology at Charming Charlie, where she played a critical role in expanding the retailer from 17 to 120 stores across the nation. Ekta holds a B.A. in Technology & Operations Management and a minor in Finance from California Polytechnic State University. Her commitment extends beyond her professional endeavors; she is passionate about volunteering for non-profits to enhance their technological capabilities and is recognized as a thought leader in Silicon Valley's CIO/CTO groups. Recently, she was recognized as Leader to Watch and received the prestigious #CommerceXcellence Award. A regular speaker at industry-leading events like SXSW, CES, SHOPTALK, and NRF, Ekta shares her insights on technology, AI, retail, and the future of commerce. In 2022, she was honored among e.l.f. Beauty Award Winners for her contributions to STEM, and in May 2023, Rolling Stone magazine featured her as one of The 20 Marketing Leaders Shaping the Creator Economy, highlighting her expertise in leveraging AI and digital strategies to revolutionize commerce and marketing.