CHEWING THE FAT: NAVIGATING THE HEALTHY FATS MINEFIELD

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Available on demand

Duration:60 minutes

Abstract:

Fats are often classed into good, bad and ugly categories. But do we know for sure which are which?

Is the science changing on saturated fats? Is whole milk a better choice, or should we stick to low fat dairy? Is coconut oil as healthy as some marketers make out, and is the demand for all-things-avocado showing any signs of slowing down? How do consumers decide which cooking oil to buy? Is the pressure off to reduce fat now all eyes are on added sugar?

We bring together manufacturers, trend-watchers and nutrition experts to get the skinny on fat…

Speakers

Melissa Abbott

Vice President, Retainer Services
Hartman Group

Melissa has tracked trends in the health, wellness, food and retail industries for over 15 years and has developed a deep understanding of retail and cultural trends across a wide array of products. She has appeared on The Food Network and numerous national media annually. She has an MS in Food Marketing from the National University of Ireland, Cork and a BS in Political Communication from Emerson College.

Jenna A. Bell, PhD, RD

Senior vice president, Director of food & wellness
Pollock Communications

Jenna A. Bell, PhD, RD, is Pollock’s food and nutrition strategist, keenly adept at translating science into messages that resonate with consumers. As a leader in the dietetic community, consumer book author and former professor, registered dietitian, Dr. Bell creatively marries brands with science for health influencers and develops strategic programs that uniquely position brands for success with consumers.

Molly Hjelm

VP marketing
SPINS

As VP of Marketing at SPINS, Molly Hjelm leads a team of Nutritionists, Analysts, and Health and Wellness experts responsible for blending SPINS’ proprietary insight with its unique understanding of the Natural Foods and Specialty Retailer ecosystem. The content that they produce helps retailers and manufacturers both interpret and anticipate consumer health trends, paving the way for innovation and personalization. Years of experience in media consulting for manufacturers and retailers also equip her to speak on the consumer path to purchase across channels, digital personalization and the changing media landscape.

Tom Sanders, DSc

Professor of nutrition and dietetics
King's College, London

The main focus of our research is on the mechanisms by which diet influences risk of cardiovascular disease. Much of our research has been involved with differentiating the effects of different types of fatty acids(trans fatty acids, omega-6 and omega-3 polyunsaturated fatty acids, oleic acid, and different chain length saturated fatty acids) as well as the relative proportions of fat and type of carbohydrate on cardiovascular risk factors. More recently, we have been examining the effects of saturated fatty acids of varying chain length and the influence of triglyceride structure on cardiovascular risk, including insulin secretion and sensitivity.

Elaine Watson

Editor

FoodNavigator-USA

Editor
FoodNavigator-USA.com

An award-winning journalist with more than 16 years’ experience in multimedia b2b journalism and events management. As editor of FoodNavigator-USA.com – the leading online b2b title in the US food and beverage industry – Elaine has helped to establish the site as the preeminent source of news and analysis on hot button issues. cell-cultured meat and CBD to labeling conventions in plant-based foods and beverages.

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