Build your business case

A strong business case will help you expand your ServiceNow investment by building buy-in and enthusiasm among your key stakeholders and leaders. It also lays the foundation for tracking and measuring value realization to build credibility and buy-in for future expansion.

Join Pooja Gupta, Best Practice Research Manager at ServiceNow, and team as they share a step by step guide to help you create a persuasive business case for your ServiceNow investments. 

• Develop recommendations that align with your organization’s strategic objectives and business issues
• Create defensible financial justification with quantified cost and expected benefits, using the best available data validated by the operators closest to it
• Communicate cohesive, concise value-for-the-business story tailored according to the audienc