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Lessons learned from 30+ million COVID-19 messages sent to plan members

Start Date:5/6/2020

Start Time:1:00 PM EDT

Duration:60 minutes


Since the WHO declared the pandemic, mPulse has sent more than 30 million messages and IVR communications to health plan members through a variety of outreach programs. Due to the dynamic nature of the pandemic, new programs and tactics had to roll out fast to address customer and member needs. In this webinar, Rena Brar Prayaga, Director of Behavioral Science at mPulse Mobile, opens her playbook on:
  • The types of programs launched to meet changing conditions and challenges
  • How members engage with programs
  • Strategies behind effective COVID-19 member outreach
  • Addressing social isolation
mPulse Mobile’s VP of Marketing joins Rena to discuss market insights and the COVID-19 Strategic Communications Tool Kit.

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Brendan McClure

VP of Marketing

mPulse Mobile

Brendan brings over 15 years of experience in the healthcare industry. He leads the development of mPulse’s go-to-market and solution strategies that address some of healthcare’s biggest consumer engagement challenges. His experience includes leadership roles at Johnson & Johnson and Medtronic Diabetes spanning North America, EMEA and Australia and NZ.

Rena Brar Prayaga

Director, Behavioral Data Science

mPulse Mobile

Rena Brar Prayaga is the director of behavioral data scientist at mPulse. With over 15 years of experience conducting research, evaluation, and analytics in education and healthcare, she is the scientific lead on how individuals and populations interact and engage with mobile solutions.

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