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Larry Cardarelli

Larry Cardarelli
Executive Producer


Started in hard news writing and producing for Lou Dobbs an CNN. Larry also freelanced for the BBC, Fox, and ABC News, as well as several independent production companies. At MultiVu, he began as a producer and later was promoted to Sr. Producer and in 2012 was promoted to Executive Producer. Tasked with the development of a creative team, in 2013, under Larry’s leadership, his team brought in more than $500k in creative production revenue. Larry specializes in FDA approvals, and business news and PSA productions.

Sarah Skerik

Sarah Skerik
Vice President of Strategic Communications

PR Newswire

Sarah Skerik is the vice president of strategic communications for PR Newswire, where she oversees all marketing content initiatives for the company with a focus on using a variety of content formats, channels and platforms to acquire audience attention, build engagement and ultimately generate qualified leads, drive sales and improve customer retention. Sarah also manages the Beyond PR blog, where she writes about digital PR, content marketing, social media and content marketing, subjects on which she’s also a frequent and well-received speaker. She also authored several eBooks, including “Unlocking Social Media for PR” and “New School PR Tactics.” A graduate of Miami University in Oxford OH, Sarah also earned an MBA from Notre Dame. You can follow her on Twitter: @sarahskerik and connect with her on

PR Trends for 2015: Focus on Visual Storytelling

Date: 10/23/2014
Time: 1:00pm ET
Duration: 60 minutes


PR Newswire and PR News follow up on their 2013 survey which revealed that 76% of communicators planned to use more visual storytelling in 2014. This session will lift the curtain on whether PR pros really did ramp up their efforts this year and what benefits they have experienced. In just one year since the study took place, video has become even more dominant in the digital sphere, with video ads and auto-play features becoming the norm on websites and social media.


We will unveil the results of this year's updated survey which will include insights such as:


  • What percent of overall PR budgets are devoted to video content
  • What is the most effective kind of video content that organizations are distributing
  • How are communicators measuring the outcomes of their video content

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